ChatGPT’s Traffic Hits 3.8B Visitors in January 2025

Consumer adoption of genAI tools has been rapid in comparison to any app in history. We used to say that there were no barriers to the adoption of mobile. With a few scrolls of the thumb and pressing a couple of buttons, one could simply switch from Uber to Lyft if dissatisfied with the service. That said, one had to first buy or own a smartphone and have a credit card. Switching costs and barriers to adoption are even lower with these apps. See the analysis based on SimilarWeb’s data here.