A very nuanced question, of course. I saw this ad on a car and thought, "eh, not so sure a human is a better answer. Could be - but not always."  I attended the #ARInsights event in San Francisco this week. The final panel discussion focused on how to get started with AI applications and what to expect. More than one panelist raised the issue of trust as a major barrier to adoption. I felt myself disagreeing.  Trust has so many caveats. Bottom line, the benefits must outweigh

The report offers several levels of executive summary. Here is what interested me in the report (not in order of priority): Nearly three-quarters of executives surveyed claim that they already see a positive ROI. That doesn’t necessarily contradict the MIT study that said 95% of pilots failed to scale and deliver an ROI. Chief AI Officer (CAIO) roles are present in 60% of enterprises (technically executives representing enterprises, but too tedious to write each time). Remind

Context:   OpenAI rolled out its own browser (Atlas) on October 21, 2025 - nearly three years after the launch of its ChatGPT powered by its GPT 3.5 series.  It didn’t define a target audience in its announcement - just used loose terms such as “us” and “you.” Core features include a type of omni-present chat interface, browser memory (not tracking), and an agent mode (i.e., a “machine” navigating one or more websites on your behalf).  Why would they build their own browser?

Anthropic published “The Anthropic Economic Index report: Uneven geographic and enterprise AI Adoption” on September 15, 2025. You can...

Context: On October 6th, 2025 OpenAI held their third (what I assume will be) developers conference. Of the announcements, one has the...

Why care about speech quality (i.e., comprehension)?  The use of conversational interfaces - voice and text - is on the upswing from...

GenAI isn't changing consumer service experiences dramatically - yet.

OpenAI announced  its Agentic Commerce Protocol on September 29, 2025. Consumers will see Instant Checkout (powered by Stripe). What’s...

Spotlight AR partnered with Profound to analyze  10,000 real prompts and 15,000 simulated prompts to reverse engineer the impact of GenAI...

In July of 2025, 700M users were sending 18 billion messages each week. The speed of adoption is unprecedented. About 10% of our global...

Google gave us an update of Gemini - their "universal AI assistant" during the Pixel 10 smartphone rollout on August 20, 2025 at a live...

In late August, Taco Bell recently announced that their rollout of AI voice assistants to take drive-thru orders had mixed results. It...

The AWS Summit in NYC balanced product announcements with customer stories and demos, showing both AI's potential and its current...

More articles this past week with headlines around CEOs talking about how AI will eliminate jobs. Latest article in the WSJ on July 3rd...

In the absence of knowledge or insights based on high quality data, humans may not make the best decisions. I say "may" because they are...

I had the opportunity to listen to John Lewenstein of Anthropic give a talk at Figma’s Config event in early May 2025 in San Francisco....

Augie Thumm took over his father’s bike shop (Thumm’s)  in my home town of Warren, Ohio when I was just out of college. My parents bought...

There has been a lot of buzz this year surrounding AI Agents - how they code, will replace humans, how humans will manage teams of AI...

I recently reviewed two pieces of academic research on the impact of use of GenAI tools on a human's critical thinking abilities. The...

Amazon (including AWS) is investing heavily (billions - hundreds) in generative AI. This is no secret given its public plans for chips,...

The San Francisco Examiner published a summary  of Pitchbook’s Q1 2025 Global VC First Look . A few key take away’s: 1) VC fundraising is...

Whisk is a "new experimental tool that lets you use images as prompts to visualize your ideas and tell your story." Everyone knows the...

Technologists leave consumers out of the agentic AI conversations - still.

Background: I had the privilege to host a panel of female executives in sports management for a panel discussion at Oakland Roots and...

Apple launched  its smartphone portfolio's latest device (16E) on February 19, 2025. As an analyst, I’ve covered Apple for nearly 20...

To be clear, the technology is impressive - its aspirations, capabilities, and more. Using it involves too much friction today for most...

Too many genAI stories lack a human component. It feels a bit like Kevin Costner’s 1995 movie Field of Dreams. “Build it, and they will...

Search is a big business. Google has grown its revenue from search ad revenue from $45B in 2014 to $175B in 2023. During the same time...

Physical Intelligence raised $400M in “early stage funding” in November 2024. In doing so, they pulled the spotlight back towards...

I had the privilege and opportunity to attend NICE’s annual analyst summit last week. NICE assembled a world-class team to accompany...

GenAI headlines scream about the  “unprecedented productivity gains” that this transformational technology will deliver to the workforce...

Had the privilege and opportunity to attend Figma’s Config 2024 event at the end of June in San Francisco. I attended so many inspiring...

Apple may not have its own large language model (LLM), but it will be just fine. Apple has long tapped into artificial intelligence to...

Illustrations of the power and limitations of genAI are rapidly evolving. I had the opportunity to attend Snowflake’s Developer Day on...

Possible, but not plausible in the near term. Sam Altman believes they are poised to do so (see article from MIT Tech Review.) I've been...

Google mentioned “AI” 121 times in its  keynote  today at Google I/O. At a high level, the speed, large context windows, and ability to...

(Repost from LinkedIn from 10/31/2023) Websites will play a less prominent role in future consumer digital experiences for three core...

Forrester Research Websites will play a less prominent role in future consumer digital experiences for three core reasons: The digital...