Teaching consumers about new devices and solutions to problems they didn't know they had is challenging. Apple succeeded with iPods, tablets, and smartphones through massive marketing budgets. Few brands have those resources. The holiday season boasted a slew of TV commercials attempting to communicate the value of genAI tools to consumers. Anthropic positioned Claude as a problem-solver . OpenAI positioned ChatGPT to young adults as an assistant for dating , travel , and dre

We’ve talked a lot about AI, and it hasn’t changed how we live our lives day-to-day. Headlines speak of AI bubbles and layoffs. Partly out of FOMO and partly out of reality, executives insist their employees use it. The reality is a mix of unbelievable business value and “the emperor has no clothes.”  Here are my big takeaways (or themes) from 2025:  Technology offerings exceed consumer interest - and more importantly needs.  Today’s AI consumer experiences fall into three ca

A very nuanced question, of course. I saw this ad on a car and thought, "eh, not so sure a human is a better answer. Could be - but not always."  I attended the #ARInsights event in San Francisco this week. The final panel discussion focused on how to get started with AI applications and what to expect. More than one panelist raised the issue of trust as a major barrier to adoption. I felt myself disagreeing.  Trust has so many caveats. Bottom line, the benefits must outweigh

The report offers several levels of executive summary. Here is what interested me in the report (not in order of priority): Nearly three-quarters of executives surveyed claim that they already see a positive ROI. That doesn’t necessarily contradict the MIT study that said 95% of pilots failed to scale and deliver an ROI. Chief AI Officer (CAIO) roles are present in 60% of enterprises (technically executives representing enterprises, but too tedious to write each time). Remind

Context:   OpenAI rolled out its own browser (Atlas) on October 21, 2025 - nearly three years after the launch of its ChatGPT powered by its GPT 3.5 series.  It didn’t define a target audience in its announcement - just used loose terms such as “us” and “you.” Core features include a type of omni-present chat interface, browser memory (not tracking), and an agent mode (i.e., a “machine” navigating one or more websites on your behalf).  Why would they build their own browser?

Anthropic published “The Anthropic Economic Index report: Uneven geographic and enterprise AI Adoption” on September 15, 2025. You can...

Context: On October 6th, 2025 OpenAI held their third (what I assume will be) developers conference. Of the announcements, one has the...

Why care about speech quality (i.e., comprehension)?  The use of conversational interfaces - voice and text - is on the upswing from...

GenAI isn't changing consumer service experiences dramatically - yet.