top of page


The Anatomy of Great Speech
Why care about speech quality (i.e., comprehension)? The use of conversational interfaces - voice and text - is on the upswing from...

Julie Ask
Oct 10, 20254 min read


GenAI Isn’t Impacting Service CX Dramatically - Yet (AWS Connect Horizons)
GenAI isn't changing consumer service experiences dramatically - yet.

Julie Ask
Oct 8, 20252 min read


Buy It In ChatGPT? We’ll See.
OpenAI announced its Agentic Commerce Protocol on September 29, 2025. Consumers will see Instant Checkout (powered by Stripe). What’s...

Julie Ask
Oct 7, 20252 min read


Tech Buyers Are Leaning Into LLMs To Research Purchases; Consumers Will Likely Follow
Spotlight AR partnered with Profound to analyze 10,000 real prompts and 15,000 simulated prompts to reverse engineer the impact of GenAI...

Julie Ask
Oct 7, 20251 min read


Open AI’s ChatGPT: How Consumers Use The Application
In July of 2025, 700M users were sending 18 billion messages each week. The speed of adoption is unprecedented. About 10% of our global...

Julie Ask
Oct 7, 20254 min read


Customer Experiences Must Incorporate Smartphone Capabilities
Google gave us an update of Gemini - their "universal AI assistant" during the Pixel 10 smartphone rollout on August 20, 2025 at a live...

Julie Ask
Sep 8, 20254 min read


Are Consumer Experiences Ready for Autonomous AI Agents? No.
In late August, Taco Bell recently announced that their rollout of AI voice assistants to take drive-thru orders had mixed results. It...

Julie Ask
Sep 7, 20252 min read


Use AI To Reduce Toil - Not Layoff Employees (AWS Summit 2025)
The AWS Summit in NYC balanced product announcements with customer stories and demos, showing both AI's potential and its current...

Julie Ask
Aug 6, 20256 min read
Math On White-Collar Job Elimination?
More articles this past week with headlines around CEOs talking about how AI will eliminate jobs. Latest article in the WSJ on July 3rd...

Julie Ask
Jul 8, 20252 min read


AI Customer Service Agents Fail Without Quality Data
In the absence of knowledge or insights based on high quality data, humans may not make the best decisions. I say "may" because they are...

Julie Ask
May 19, 20253 min read


Why Are We Obsessed With Virtual Assistants? (Figma's Config 2025)
I had the opportunity to listen to John Lewenstein of Anthropic give a talk at Figma’s Config event in early May 2025 in San Francisco....

Julie Ask
May 15, 20252 min read


GenAI Services Will Redefine Personalization
Augie Thumm took over his father’s bike shop (Thumm’s) in my home town of Warren, Ohio when I was just out of college. My parents bought...

Julie Ask
May 15, 20253 min read


Anthropomorphism of AI Agents: Yes? No?
There has been a lot of buzz this year surrounding AI Agents - how they code, will replace humans, how humans will manage teams of AI...

Julie Ask
May 14, 20252 min read


Should We Outsource Our Thinking To Machines?
I recently reviewed two pieces of academic research on the impact of use of GenAI tools on a human's critical thinking abilities. The...

Julie Ask
Apr 11, 20255 min read


A Perspective on CEO Andy Jassy’s (Amazon) 2024 Letter To Shareholders
Amazon (including AWS) is investing heavily (billions - hundreds) in generative AI. This is no secret given its public plans for chips,...

Julie Ask
Apr 11, 20254 min read


AI Funding Is Growing - And Bringing Entrepreneurs to San Francisco
The San Francisco Examiner published a summary of Pitchbook’s Q1 2025 Global VC First Look . A few key take away’s: 1) VC fundraising is...

Julie Ask
Apr 9, 20252 min read


Use Your Words: Teaching Prompt Engineering (Google's Whisk)
Whisk is a "new experimental tool that lets you use images as prompts to visualize your ideas and tell your story." Everyone knows the...

Julie Ask
Apr 4, 20252 min read


Nvidia Keynote 2025: Missing: Consumer Use Cases
Technologists leave consumers out of the agentic AI conversations - still.

Julie Ask
Mar 19, 20253 min read


Retain Human Element In Sports’ GenAI Use Cases
Background: I had the privilege to host a panel of female executives in sports management for a panel discussion at Oakland Roots and...

Julie Ask
Mar 19, 20252 min read


Apple Reinforces Measured Approach to GenAI In Consumer Services With 16E
Apple launched its smartphone portfolio's latest device (16E) on February 19, 2025. As an analyst, I’ve covered Apple for nearly 20...

Julie Ask
Feb 24, 20254 min read
bottom of page
